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Services

Build the system. Connect the system. Own the outcome.

Six areas of work, and two disciplines that run through all of them. Each one is described below by what it does and how it gets made, so you can judge the fit before anyone talks about a quote. Where we have not shipped something comparable yet, this page says so.

What we do

Six areas of work

Most engagements start in one of these and pull in a second. They are listed as separate services because that is how they are bought, not because we run six separate teams.

01/06

Custom Software Development

Web apps · SaaS · Mobile · Internal tools

Systems built for the problem in front of us rather than configured out of a package: the interface, the logic, the data model and the infrastructure it runs on. This is where most of our delivered work sits.

  • Trading, market and financial systems
  • Business web platforms and internal operations software
  • Native Android and iOS applications over the same data
  • Data tools, engines and automation written from scratch
  • Legacy systems replaced module by module rather than in one cutover
Learn more about custom software development

What it is

A system that does not exist off the shelf, or exists only as a package that would need more configuring than constructing. We write it, deploy it, and hand over the source.

How we build it

  • The hard part first. The piece with the most unknowns gets built earliest, while there is still budget and time to be wrong about it. Leaving it to the end is how fixed-price projects fail.
  • No dependency we cannot replace. Where a library would own the core of the product, we write the core. The charting engine behind our trading work is hand-written on a bare canvas for exactly this reason.
  • Milestone builds you can actually use, not screenshots. You judge progress by running it.
  • Source and documentation at handover, on accounts registered in your name. There is no version of this where you need us in order to keep operating.
02/06

AI and Business Automation

Computer vision · Workflow automation · Data pipelines

Two different things sold under one heading, and worth separating. Computer vision on cameras you already own is a product we can demonstrate. Automation is engineering: work that a person currently does by re-typing, moved into a pipeline that does it on a schedule and tells you when it fails.

  • Detection and alerting on existing CCTV, tuned on your own footage
  • Document and data extraction into systems that already exist
  • Scheduled pipelines with retries, alerting and an audit trail
  • Rules and scoring engines where the logic has to be inspectable
  • Integration-driven automation across tools that do not talk to each other
Learn more about AI and business automation

What it is

Detection and alerting layered onto cameras already installed, and automation that removes a manual step rather than adding a dashboard nobody opens.

How we build it

  • Existing hardware. Standard streams from the cameras and recorder already on site. No proprietary camera requirement, and no rip and replace to get started.
  • Inference where you want it. On a machine at the site or a server you control, so footage does not have to leave your network to be useful.
  • Events defined per site. What counts as an incident on a factory floor is not what counts in a warehouse yard, so detection is tuned to your conditions rather than shipped as a generic model.
  • Pilot before rollout. A small number of your own cameras first, with the false-positive rate measured on your footage and shown to you before anyone commits to scale. Accuracy claimed on someone else's site is not evidence about yours.
  • Automation that reports its own failures. A pipeline that silently stops is worse than no pipeline, so alerting on the absence of a run is part of the build, not an afterthought.
03/06

Websites and E-Commerce

Multi-page platforms · CMS · Storefronts

Multi-page platforms where the content structure, the search behaviour and the accessibility are part of the build rather than a pass at the end. Built for organisations serving several audiences from one system, and edited day to day by people who are not developers.

  • Content architecture an editor can actually use
  • Structured data and technical SEO from the first commit
  • Accessibility built in, not retrofitted
  • Storefronts with multi-outlet trading, commission and settlement underneath
  • Domain, hosting, deployment and handover in your name
Learn more about websites and e-commerce

What it is

A content-backed platform rather than a set of pages: one system serving several audiences, edited daily by people who do not write code, and expected to be found in search.

How we build it

  • Content model before templates. Types, fields and relationships are agreed first, so the editing experience is designed rather than inherited from whatever the theme allowed.
  • Rendering chosen by update frequency. Static output where content changes weekly, server rendering where it changes by the minute. The choice is argued, not defaulted.
  • Image pipeline. Modern formats with fallbacks, responsive sources per breakpoint, and explicit dimensions on every image so nothing reflows as the page loads.
  • Structured data per page type, so search engines read the organisation, the services and the articles as entities rather than as text.
  • Accessibility measured. Semantic landmarks, a keyboard order that matches the visual one, and contrast checked against the actual palette rather than assumed.
  • Handover. Domain, hosting and deployment on accounts registered in your name, with the runbook written down.
04/06

ERP, CRM and Business Systems

ERP · HRMIS · Payroll · CRM integration

Operations, inventory, procurement, people and finance reading from one record instead of four spreadsheets that quietly disagree. Built where a package would need more configuring than constructing, and connected where you already run one.

  • The employee lifecycle end to end: joining, attendance, leave, payroll, performance, separation
  • Biometric attendance across multiple sites behind one device adapter
  • Payroll and statutory rules held as configuration, so a rate change is an edit rather than a re-implementation
  • One ledger under operations and finance, with approval chains by department
  • Role-scoped access, so finance, HR and audit see different systems over one dataset
Learn more about ERP, CRM and business systems

What it is

One system covering the employee lifecycle, or the operational and financial record, with web portals and native mobile applications over the same data — and adapters to whatever you are keeping.

How we build it

  • Document flow mapped first. What creates a record, what approves it, what posts it, and what is allowed to change it afterwards. Most ERP pain is a flow that was never written down.
  • A real ledger underneath. Double entry as the source of truth, with operational modules posting into it rather than keeping private totals that drift.
  • Relational core. Payroll and financial records need referential integrity and a backup story you can actually test, not eventual consistency.
  • Biometric devices behind one adapter. A dedicated device service speaks the push protocol and vendor SDKs, so mixed makes and models across sites present one contract to the platform and a faulty unit at one location cannot affect the rest.
  • Statutory rules as configuration. Income tax slabs, EOBI, provident fund, gratuity and social security are maintainable rules rather than compiled logic, so a change in law is an edit and not a new project.
  • Module by module. One area live and settled before the next begins, because a simultaneous cutover across finance and operations has no safe rollback.
  • Cutover. Data migration, then a parallel run against the existing process, then switch. Not a big-bang weekend.
05/06

Cloud, DevOps and Managed Support

Deployment · Monitoring · Backups · Maintenance

The part after launch. Every system we build is deployed on accounts registered in your name, and where you want it, we keep running it: patched, backed up, watched, and restored when something breaks.

  • Deployment and environments on infrastructure you own
  • On-premise, cloud or a closed network with no internet access
  • Backups with a restore that has actually been tested
  • Monitoring and alerting on the things that matter, not on everything
  • Ongoing maintenance and defect fixes under a defined response
Learn more about cloud, DevOps and managed support

What it is

Running what we built, or what someone else built, so it stays up and stays recoverable — without the arrangement turning into a dependency you cannot leave.

How we do it

  • Your accounts, not ours. Cloud, domain and hosting are registered to you from day one. Support is a service you buy, never a hostage arrangement over infrastructure we hold.
  • A backup is not a backup until it has been restored. The restore gets rehearsed, and you are shown the result.
  • Deployment that is repeatable. The same steps produce the same environment, so a rebuild is a procedure rather than an archaeology exercise.
  • On-premise where the data cannot leave. Several of the systems we build run on closed networks with no internet at all, and that is a supported deployment rather than an exception.
  • Response times in writing. Where we take on support, the tiers are contractual and stated, not implied.
06/06

Digital Growth and Creative

Technical SEO · Structured data · Brand · Content

The smallest of the six, and deliberately scoped. We do the growth work that is engineering — the part that determines whether a site can be found and understood at all — and the brand and content work that a build needs to ship.

  • Technical SEO: structure, performance, crawlability, Core Web Vitals
  • Structured data so search engines read entities rather than text
  • Analytics and conversion instrumentation that measures the right event
  • Brand application: identity, palette and type applied consistently across a system
  • Copy and content structure for the pages we build
Learn more about digital growth and creative

What it is

The technical half of digital growth, plus the design and copy a build needs in order to launch. It is scoped this way on purpose.

What we do and do not take on

  • We do the engineering half. Site structure, page performance, structured data, crawlability and instrumentation are build decisions, and they are ours to get right.
  • We do brand application, not brand invention. Taking an identity and applying it consistently across an interface, a report and a mobile app is design work we do every engagement.
  • We do not run paid media. No ad buying, no campaign management, no retainer against ad spend. If that is what you need, you want an agency, and we will say so.
  • We do not sell rankings. Nobody can promise a position. We can make a site technically capable of earning one, and show you the measurements.

Evidence

What is actually behind each one

Six services is a wider list than our delivered portfolio, and pretending otherwise would be the easiest thing on this page to get away with. So here it is, service by service: what we have shipped, what exists as a product you can be shown, and where we would be starting from capability rather than from a comparable build.

Service What sits behind it Standing
Custom software Delivered trading and analysis platforms, built from nothing Shipped
AI and automation A camera-intelligence product we can demonstrate on your own footage Product, demonstrable
Websites and e-commerce Delivered sites in production, plus a commerce platform product Shipped
ERP, CRM, business systems Workforce and school platforms specified in full and demonstrable Product, demonstrable
Cloud and managed support Deployment and handover on every project we have delivered Part of our builds
Digital growth and creative The technical half, done on every site we build. No standalone engagements yet Capability

What that means in practice. Where we have not yet shipped a comparable system, we will tell you that before you commit rather than after — and we would rather lose the work than learn on it without saying so. The delivered projects are written up on the work page, and the four products, with what each one can and cannot yet prove, are on the products page.

Two disciplines

How the work divides

Whichever of the six you arrive through, the engineering underneath is one of these two, and usually both.

01

Software Development

Custom systems built for the problem in front of us: the interface, the logic, the data model, and the infrastructure it runs on.

  • Trading and market systems
  • Business web platforms
  • Internal operations software
  • Data and automation tools
02

Systems Integration

Connecting what you already run so information moves by itself instead of through somebody re-typing it into a second screen.

  • API and event-driven integration
  • Scheduled data pipelines
  • ERP, CRM and finance connections
  • Audit trails and observability

What you get

Deliverables, side by side

A rough guide to what leaves our hands at the end of each kind of engagement. Actual scope is fixed in writing before anything starts.

Deliverable Software Development Systems Integration
Primary output A working application Systems that talk to each other
Design artifacts UI, data model, architecture Data-flow and interface maps
Code handover Full source and documentation Connector source and runbooks
Infrastructure Deployed, on accounts you own Scheduling, retries, monitoring
Proof it works Milestone builds you can use Audit trail of every record moved

Typical shapes

How projects usually arrive

Software only

A defined system to build, standing on its own. The most common starting point.

Software plus infrastructure

We also handle domain, hosting, deployment and handover, on accounts registered in your name.

Software plus integration

A new system that has to exchange data with tools you already depend on.

Full system ownership

Build, connect, deploy and maintain, with one team accountable for all of it.

Engagement

Fixed scope, fixed price

We work one way. A defined specification, a single quote against it, and milestone billing. The number does not move unless the scope does.

How the engagement works

  • Fixed quote and timeline. We scope first and quote once. No hourly meter.
  • Milestone-based payments. You pay against delivered stages you have signed off.
  • Warranty after delivery. Defects in what we built get fixed after handover at no charge.
  • Third-party costs at cost. Domains, hosting and equipment passed through with supplier invoices attached.

Available in Pakistan. For selected local projects we can also help source and configure essential IT equipment, where it forms part of a wider Phalanx software or systems integration engagement. This is not offered as a standalone service or outside Pakistan.

Bring us the difficult part.

The systems we are proudest of started as the piece nobody else wanted to quote on. Tell us what it is and we will come back with a scope, a fixed price, and an honest answer about whether we are the right people for it.

Start a project or email info@phalanxsystemsltd.com